03 / FROM THE ARCHIVEThe advertisement, March 1958
“For now and forever” was the headline of an Enchanted Homes advertisement in the Desert Sun. Next to the headline is a design merit certificate from the National Association of Home Builders, naming the Alexanders as builders and Palmer & Krisel as architects.
The ad promised design that would last, in a house for everyday living. Nearly seven decades later, we are taking the ad at its word.
Open the full advertisement ↗Desert Sun · March 7, 1958
Archive scan via Palm Springs Preservation Foundation
ENCHANTED HOMESFURNISHED MODEL HOME
Now Open for Inspection
2866 LIVMORE AVENUE
Refrigerated cooling, forced air heating, built-in range and oven, dishwasher, disposal, fireplace. Completely fenced.
3 BEDROOMS — 2 BATHSPRICES START AT $19,900MINIMUM DOWN PAYMENT $1,950
Paddock pool an optional feature
Close to schools. 3 minutes to downtown.
DESERT SUN CLASSIFIED · FEBRUARY 1958 · SPELLING AS PRINTED
“ENCHANTED HOMES has a new group of houses which will extend east from Sunset Way to join the present community of Enchanted Homes east and west of Louella Road. Muriel Bering Interiors has designed the decor in the model house now open at 212 Sunset Way. This development is another stage in the multi-million dollar program of high quality homes now being carried out by the Alexander Construction Company.”
DESERT SUN · MAY 23, 1958 · CAPTION TO A PHOTOGRAPH OF THE MODEL HOME’S LIVING ROOM